Marketing has terrific tools to promote and sell products and services. And today, social networks are great channels to engage with younger or more mature audiences. From a business perspective, it can be interesting to launch a teaser campaign to build positive anxiety and excitement within your target group. But you have to do it […]
And the 2017 Championship Tour (CT) world surfing champion is John John Florence. The Billabong Pipe Masters is over. The finals day went underway in four-to-six-foot surf, and a packed crowd of surf fans witnessed a tense title race unfold in front of their eyes. Once again, the mother of all waves delivered the goods […]
The Surf Ranch will host one of the events of the 2018 World Surf League (WSL) Championship Tour. The announcement comes two months after the completion of the Future Classic, the first ever surf competition held at Kelly Slater’s wave pool in Leemore, Central California. WSL is not entirely clear on how the contest format […]
Welcome to Kelly Slater’s Surf Ranch. Get ready to embark on a highly technical and scientific ride across the magnificent world of man-made waves. The concept of the perfect wave has always been in the mind of the most successful pro surfer of all time. “I’ve been dreaming about this wave my whole life,” Slater […]
Florida will get the world’s first public surf pool using the Kelly Slater Wave Company (KSWC) technology. The man-made wave pool complex has been given the green light by the Palm Beach County authorities. The construction will begin in 2018, and the surf park will open in 2019. “It’s official. We have a building permit […]
The career of professional athletes is relatively short, especially when compared with those who have “regular” nine-to-six jobs. But what happens in surfing? On average, a surfer starts his or her professional career at between 14 and 18 and hangs the leash around 35. Nevertheless, we’ve athletes reaching their peak of performance around 35 or […]
If every wave coming ashore was perfect, the sport of surfing as we know it would be much different. Contest judges would have to rethink scoring, and amateurs and beginners’ skill levels would have a linear growth. But as we all know this isn’t the case. A good surfer must know which wave to catch […]
They’re rare and precious. Watch the perfect heats that marked the history of competitive surfing. Pro surfing has had five different eras: the ISF World Surfing Championships (1964-1972), Smirnoff World Pro-Am Surfing Championships (1969-1977), IPS World Circuit (1976-1982), ASP World Tour (1983-2014), and the World Surf League (2015-). For a pro surfer, the perfect heat […]
Gabriel Medina has been knocked out of the 2017 Outerknown Fiji Pro in Round 3. The world’s best wave riders continue to shine in the blue barrels of Cloudbreak. The iconic left-hand break delivered perfect six-to-eight foot cylinders, as the athletes fought for a place in Round 3 and 4. Italo Ferreira took down Medina […]
Can you imagine Kelly Slater surfing in 1986? Herbie Fletcher says it was “raw talent at a young age.” Kelly Slater is the most successful professional surfer in the history of the sport. He won his first ASP World Tour title in 1992, and his last in 2011. The Floridian started pulling airs in a […]