In 2005, Pepsi defied the surfing community by releasing a commercial in which famous soccer stars break the surfers-only beach rule implemented by a group of local wave riders. “Surfers” is 90-second web film developed by AlmapBBDO, a Brazilian ad agency, featuring David Beckham, Thierry Henry, Roberto Carlos, Ronaldinho, Raul Gonzales, Fernando Torres, and Rafael […]
The World Surf League has opened its official store. Expect to pay $79.99 for a pro surfer’s replica jersey. For football clubs, sports merchandise is a gold mine. In 2013, Real Madrid sold over one million Cristiano Ronaldo replica shirts. The official equipment sells at 75 euros ($84), so it is easy to do the […]
Yes. Surfing will be possible in Madrid, the landlocked capital of Spain. Bienvenidos a Madrid, ciudad de olas. In English, you will say “Welcome to Madrid, city of waves.” Although it might sound strange, the truth is that the largest city in Spain will have its own artificial wave park. The dream – named Wet […]