The best brand communications in wave sports for 2014

Sending press releases in Chinese? Attaching low-resolution photos? Communicating broken links? Caps Lock abuse? Hashtag madness? Check out the do’s and don’ts in wave sports brand communication. Wave sports are changing every three months. New gear, new trends, new technologies, new shapes, new design, new colors and new communications. How does your action sports brand reach media […]

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Sending press releases in Chinese? Attaching low-resolution photos? Communicating broken links? Caps Lock abuse? Hashtag madness? Check out the do’s and don’ts in wave sports brand communication. Wave sports are changing every three months. New gear, new trends, new technologies, new shapes, new design, new colors and new communications. How does your action sports brand reach media and costumers? Interestingly, the biggest boardsport companies are not the ones making the best decisions and practices in the corporate communications field.If you’re sending a press release written in Spanish to international surf media, you might not get satisfactory annual results.

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The best brand communications in wave sports for 2014

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