The inconvenient truths about the surf industry
The surf industry is one of the fastest-growing action sports industries in the world and is worth around $10 billion. Surf companies sell exciting, idyllic, and adrenaline-fueled surfing experiences, and they’re highly successful doing it. The reason why surfing became a multimillion-dollar sports industry is that brands appeal to consumers’ emotions and dreams in a […]
The surf industry is one of the fastest-growing action sports industries in the world and is worth around $10 billion. Surf companies sell exciting, idyllic, and adrenaline-fueled surfing experiences, and they’re highly successful doing it. The reason why surfing became a multimillion-dollar sports industry is that brands appeal to consumers’ emotions and dreams in a very effective way.
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The inconvenient truths about the surf industry
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