Billabong, Vissla, and Slater Designs were the grand winners of the 14th Annual SIMA Awards, held in Silverado, California. The event organized by the Surf Industry Manufacturers Association (SIMA) awarded the best products, marketing campaigns, and brands of the year 2016. There was a total of 75 nominees distributed by 15 categories. Billabong, the surf company founded in 1973 by Gordon Merchant, stole the show by winning all three women’s divisions: “Marketing Campaign of the Year,” “Apparel Brand of the Year,” and “Swim Brand of the Year.”

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Surf industry announces best brands, products and campaigns of the year

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